Pete Blackshaw, whose professional background encompasses public policy, digital marketing, and brand management, is the new Global Head of Digital Marketing and Social Media for Nestle, S.A., based in Switzerland. Nestle is the world’s leading nutrition, health and wellness company, and its brands include Nespresso, Gerber, San Pelligrino, Perrier, Jenny Craig, Power Bar, Lean Cuisine, Nescafe, Maggi, Purina, Nesquik, and Buitoni. Most recently, Pete served as former CMO of NM Incite, a recent joint venture between Nielsen and McKinsey centering around enterprise social media strategy and insights. He is author of a recent book by Doubleday entitled “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World,” and writes a regular column in Advertising Age centered around the book’s themes. Pete founded PlanetFeedback.com, co-founded the Word-of-Mouth Marketing Association (WOMMA), and served as Chairman of the Board of the National Council of Better Business Bureau and a member of the National Advertising Review Council. He’s a 2010 Grand Prize winner of the “Great Minds” award from the Advertising Research Foundation. Pete is a graduate of Harvard Business School and the University of California, Santa Cruz.