B. Bonin Bough
B. Bonin Bough is the Global Head of Digital at PepsiCo. In this role, he oversees company-wide digital strategy and the implementation of social media tools across PepsiCo's portfolio of food and beverage brands. His focus is on developing digital strategy that crosses paid, earned, owned and shared media, and embeds digital at the core of the organization's 280,000+ employees. Most recently, Bough was recognized as one of business' hottest rising stars in Fortune's 2011 "40 under 40" list, as well as Fast Company's 2011 100 Most Creative People in Business.
Bough has been instrumental in integrating digital media into PepsiCo's overall brand vision and growth strategy, helping to make them one of the most innovative companies in the world as recognized by Fast Company in their 2011 "Most Innovative Companies" issue. He is credited with bringing PepsiCo to SXSW and helping launch the groundbreaking Pepsi Refresh Project, as well as spearheading Gatorade Mission Control, the PepsiCo10 and the Women's Inspiration Network.
Prior to his work with PepsiCo, Bough was the Executive Vice President and Director of Weber Shandwick's global interactive, social and emerging media practice, leading a global team of over one hundred people. He led strategic programming for the agency's top clients, including MasterCard, Federation of Colombian Coffee Growers, BestBuy, Electrolux, Ambien, MAC Aids Fund, and Honeywell. Prior to this, Bough was a founding member and Senior Vice President at Ruder Finn Interactive (RFI) where he ran the interactive strategy unit and led the roll-out of the Europe and Asia digital practices.
Bough's achievements in the world of interactive marketing have won him numerous awards, including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, Com Arts, and SXSW Viewer's Choice for MrPicassoHead.com. Bough also taught for five years at NYU's Center for Publishing, leading courses on the principles and applications of online publishing. He is the co-author of the 2010 book Perspectives on Social Media Marketing, and is a member of the board of the Social Media Advisory Council. Bough attended Hartwick College, earning degrees in Physics and Political Science.