Sandy Carter

Vice President, Social Business Sales and Evangelism
IBM Corporation

Sandy Carter is a recognized leader in social business, a best selling author, and one of the most influential women in Web 2.0 technology. As IBM Vice President, Social Business Sales and Evangelism she is responsible for setting the direction for IBM’s Social Business initiative, a $200B market opportunity. Due to her extensive knowledge of social businesses, she is a sought after speaker.

In her prior position as VP Business Partner Programs, she helped grow IBM’s software business partner program to the leadership position it holds today. During her tenure, several IBM products, became market leaders, receiving more than 34 industry awards. In 2010 and 2009 Everything Channels CRN magazine named her one of the most powerful 100 women in channels . 

She is an avid social business evangelist, blogger, and twitterer. She was recognized in 2009 as Brand Leader of the Year by World Brand Congress and as one of the top 10 women in social media by Altimeter Group. She is the author of two best-selling books: one of which won the Silver Marketing Sherpa award in 2009. 

She holds an MBA from Harvard and a Bachelor of Science degree in math and computer science from Duke University.