Jean-Robert joined Red Bull as Digital Marketing Manager in 2008 for the launch of the brand in France. Since then he drives and leads the digital marketing and communication strategy of the numerous Red Bull events, athletes, livecasts, ad campaigns on main editorial platforms, social networks or applications.
Prior to joining Red Bull France, he worked at Myspace France and Lagardère Active Musique Group ( Virgin Tv, MCM) as Special Projects Manager.
His love story with digital media started in the early 2000 when evolving within the Universal Music Group and Vivendi Universal Net holding, in charge of sales & marketing of Myspace "Grand-Father" 'website called mp3.com.
Jean-Robert " JR" enjoys skydiving, scuba-diving, go-karting, playing drums and above all shredding on the web to find innovative ways of communication.