Fernando Madeira

Co-Founder & CEO
Terra Latin America

Fernando Madeira is the Co-Founder and CEO of Terra Latin America, the largest internet company in the region, presents in 18 countries, including the United States, with 900 employees. Terra has approximately 70 million unique visitors per month and 12 million unique users on Terra TV, with an average of 1.5 billion videos watched per year. Since 1999, Terra is part of Group Telefónica, one of the largest telecommunications companies in the world.

Madeira was at the head of practically all essential Terra areas since 1989, when the company operation started in Brazil. He was Marketing Director when the Terra brand was being launched; he was ISP Director when it wasn't yet considered a commodity, and right before he took over his current position as CEO of Terra Latin America, he was President of Terra Brasil and helped the company achieve leadership of Brazilian internet. Leading the regional operation, since 2005, he once again achieved leadership in total revenues and online advertising.

A visionary, Madeira was always swimming against the market tide. Under his management, Terra built eight years ago the first Internet TV studio in Latin America and performed the first live event broadcasted ever over the internet. Currently, Terra TV reaches all countries and with over 1 million hours watched each month. Annually, more than 30% of the revenue comes from advertising in Terra TV.

In 2006, Madeira leaded his crew to create the first legal music site in Latin America. He brought together all players of music industry in Brazil to launch Sonora, offering download and free unlimited music streaming. Sonora has become the leader in Latin America with more than 6 million listeners. In 2011, Fast Company named Terra as one of the Top 5 Most Innovative Companies in music.

Inside Telefonica’s Group, Madeira is the main person behind internet and digital content strategy worldwide. His achievements include the creation of internet Competence Center, a task force team responsible by all multinational internet projects, and the globalization of Terra TV, actually running in Spain and Ireland.

Fernando Madeira, Brazilian, 40-years old, is specialized at international institutions, including INSEAD, France, and Harvard, USA, in areas such as Marketing, Business Administration and Management.

Madeira has a leading role to play in the internet history in Brazil. In 2004 he was elected Entrepreneur of the Year of Technology by the Brazilian magazine Isto É Dinheiro. In 2007 the World Economic Forum chose Fernando Madeira as Young Global Leader and in 2009 he was inducted into the International Academy of Digital Arts and Sciences.