Auren Hoffman


Auren Hoffman is CEO of Rapleaf.  Rapleaf helps companies learn more about their customers to provide their consumers with a more personalized experience.  Rapleaf analyzes data on over 400 million consumers worldwide.  

Auren is also a non-employee cofounder of BrightRoll and 

He was formerly Chair of Stonebrick Group and the Connector Group.  Previously, he founded and sold three Internet companies before age 30: BridgePath (sold in 2002), Kyber Systems (sold in 1997), and GetRelevant (sold in 2002).   He is the founder of the Dialog Retreat.  He's an active angel investor or advisor in over 30 companies including: Aardvark, Backtype, BeatLab, Blip.TV, Chomp, Crave, CrowdFlower, Euclid, Factual, Flowtown, Founders Fund, GroupeBuy, GroupOn, Huddler, Klout, Kontagent, LabPixies, Logik Systems, Meebo, MesmoTV, OtherInbox, Play Megaphone,  Proclivity Systems, RichRelevance, SelectOut, Sharethrough, Solve Media, Thumbtack, Viglink, WorkersNow, Zoom Systems, Zozi, and more.   Auren holds a B.S.E. in Industrial Engineering and Operations Research from the UC Berkeley. He writes a blog called Summation ( and tweets regularly (, @auren.